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Pride That Multiplies: FirstBank and Its Ongoing Commitment to SER de Puerto Rico

13 July 2026

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10 min

Pride That Multiplies: FirstBank and Its Ongoing Commitment to SER de Puerto Rico

Pride That Multiplies: FirstBank and Its Ongoing Commitment to SER de Puerto Rico

At FirstBank, we believe that the true value of an organization is measured by the positive impact it creates in people's lives. That conviction becomes even stronger when we witness partnerships that, over time, go beyond institutional collaboration and become a genuine commitment to our community.

 

One of those partnerships is the one we have built with SER de Puerto Rico over nearly two decades.

 

A Commitment That Evolves with Purpose

 

For more than 75 years, SER de Puerto Rico has been a pillar in transforming lives by providing medical, therapeutic, and educational services to individuals with disabilities and diverse abilities. Its comprehensive rehabilitation approach has enabled thousands of people to reach their full potential while providing their families with support, hope, and guidance.

 

At FirstBank, we recognize the value of that mission. That is why, year after year, we renew our commitment to actively support its cause, understanding that investing in SER means investing in a more accessible, inclusive Puerto Rico filled with opportunities for everyone.  

 

The Telethon: A Space That Brings Us Together as a Community

 

The SER Telethon is much more than an event. It is a reminder of the power of collaboration and what we can achieve when we join forces around a common purpose.

 

This year, we are honored once again to be part of this initiative, reaffirming our role as a strategic ally of an organization that has made a meaningful difference in the lives of so many Puerto Ricans.

 

As a reflection of that ongoing commitment, we are proud to announce an institutional donation of $32,847, made possible through the generosity of our customers, the dedication of our employees, and the support of our communities.  

 

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Teletón SER de Puerto Rico 2026 | Orgullo que se multiplica
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Beyond Financial Support: Responsibility in Action

 

For us, corporate social responsibility is not a concept; it is an ongoing practice. It means acting with intention, being present where support is needed most, and championing initiatives that promote access, dignity, and equity.

 

Our relationship with SER de Puerto Rico is a clear example of how strong partnerships can amplify impact and contribute to the collective well-being of our communities.

 

Proud to Be Part of Something Bigger

 

Each year of collaboration represents stories of resilience, progress, and hope. And every contribution, whether large or small, translates into real opportunities for those who need them most.

 

That is the kind of impact that fills us with pride.

 

Because at FirstBank, we know that when we work together, we are stronger. And when we act with purpose, we help build the Puerto Rico we all want to see.

 

Let’s Continue Making a Difference Together

 

The Telethon is an open invitation to be part of a meaningful change, to contribute, to support, and to believe in a future where every individual has the opportunity to reach their full potential.

 

Today, we renew that commitment with the certainty that together we will continue to make a difference.

 

The contents in this section are provided for informational and educational purposes only and do not apply to all types of situations. The contents should not be construed as any type of advice or suggestion to take (or refrain from taking) any particular action, as it does not include or take into account all factors that may be relevant to your individual needs.

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