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An electronic transaction is any activity or operation where there is a digital exchange of data, to make a purchase or payment of a product, or the contracting of a service offered on the Internet.
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View articleOnline transactions are increasingly present in our daily lives and have accelerated since the global pandemic began. The ways of working and studying have been transformed and, therefore, the mobility of people is increasingly limited. Electronic transactions have become the ideal alternative to respond to the needs of millions of consumers in different branches and sectors of the economy.
For these reasons, we want to share different benefits of online transactions for your business, so that you don't miss out on this growth opportunity and adapt your business strategy to the present and future of electronic commerce.
Main ways in which electronic transactions can benefit your business:
- With electronic transactions, you reach more customers
More and more customers and consumers make their purchases online. This represents a great opportunity, since your customers will not be limited to those who can go to the physical store, but will be extended to those who prefer to buy from the comfort of their home or office without having to travel, or simply enjoy the experience without worries, from the website or the applications that have been created for it.
A fundamental aspect that you must take into account is that you must make sure that your business already has delivery or delivery alternatives. In case you are also focused on other countries, verify that you can reach these markets through international shipping services.
- Online trading improves security.
E-commerce has commonly been associated with scams or data theft, which violate the customer experience. However, many of the solutions for carrying out electronic transactions that are used by different companies and businesses, incorporate robust security measures at checkout, specifically designed to protect users against data breaches and electronic fraud.
In this sense, an online purchase and payment system will give consumers a sense of security, since they will be able to check the measures step by step, in addition to having legal evidence when making transactions. If your company guarantees trustworthy online transactions, you will undoubtedly make your consumers feel more protected, improving the image of your company and your brand.
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View article- Increase productivity in your business and reduce the amount of human resources.
The automation of certain processes within your business thanks to electronic commerce, allows you to reduce the amount of time and effort, considering that the ease with which online payments are made eliminates many manual tasks typical of a physical establishment, such as registering the data or the issuance of paper invoices.
It should be noted that instant verification processes reduce the number of employees dedicated to administration or accounting tasks, so supervision work will be easier, you minimize errors, and you can allocate that money to other needs such as advertising, customer service, or improvement of your products.
- You improve the promotion of your business and grow customer retention
With online transactions, you can carry out a marketing strategy that includes offers, newsletters, or discounts aimed at your target customer. In the same way, with the information collected for each transaction, you will be able to analyze the habits of your consumers, increasingly adjusting the promotions to their preferences.
Taking into account that to carry out electronic transactions, users must register on the website or in an application, many of the registered personal data, such as name, telephone number, email, or delivery address, can continue to be used with the prior authorization of the client to maintain contact, carry out satisfaction surveys, and in turn reinforce identification with the brand.
In the same way, electronic payments offer different challenges, such as the possibility of shopping cart abandonment, or cybercrime and permanent attempts to defraud consumers.
Informing clearly and promptly about shipping or return policies, simplifying the purchase process, and constantly reinforcing payment security technology are measures that will help address and prevent these scenarios, and will allow you to consolidate transactions electronically in your business.
We offer you all the confidence and security in our transactions.
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The contents in this section are provided for informational and educational purposes only and do not apply to all types of situations. The contents should not be construed as any type of advice or suggestion to take (or refrain from taking) any particular action, as it does not include or take into account all factors that may be relevant to your individual needs.